Are you Influenced?
The growth of lifestyle bloggers and influencers has been unprecedented, with the development of the Internet driving the demand for highly personalized content. Some of the most influential lifestyle bloggers are married, with their relationship status providing an advantage over their competition. Other influential lifestyle bloggers include Joe Sugg, Dianne Buswell, Tommy Fury, Molly-Mae Hague, etc. Some have even developed their own businesses leveraging their influence.
As a result of the popularity of lifestyle blogs, brands have been trying to attract the attention of celebrities to their products. While most influencers make money through sponsorships, other companies are looking to influence their audience directly. According to a recent study by Rutgers University, consumers trust social media influencers more than traditional advertising. This trust factor helps influencers earn money, which has led many stars to refocus their brands to look more genuine.
Technology plays a vital role in everything, from the phones we use to keep up to date with the latest posts. To when we are watching our favourite YouTuber on our 4K TV, even to getting involved with an online gaming session via consoles with a Livestream.
Success
Today, influencers are essential to the success of brands. They are popular among a diverse audience and are known for their impeccable taste. Their audience expects brands to treat them with respect. They will not compromise their integrity or audience for revenue. Despite their reputations, they do not seek to make a killing from their popularity. Instead, they seek to sustain the relationship with their readers by promoting a product or brand.
Because of the importance of positive online reviews, influencer marketing has become a popular way to reach potential clients. Brands need to take advantage of the popularity of famous lifestyle bloggers and influencers, as their posts have an increased impact on subscribers and purchases. In addition, a successful blogger’s endorsement of a new product or service can put an unknown brand on the map, helping to increase sales for a company.
The growth of lifestyle bloggers and influencers has led to an increase in the number of advertisers. As a result, more brands are pitching lifestyle bloggers than ever before. Some brands are even working directly with the influencers, while others prefer to work with agencies. The most important thing is to know which influencers are relevant to their niche and can improve the success of a campaign.
Technology
The growth of lifestyle bloggers and influencers has increased their reach to new audiences. They can help brands reach a wide range of consumers, and they can curate quality content. Their audience also enables brands to reach new consumers because of their expert knowledge. Forbes recently stated that lifestyle bloggers and influencers have a massive future in the marketing industry. And while it isn’t always about celebrity endorsements, it is mainly about the ability to communicate a brand’s message to a broader target audience. This is further enhanced by technology and the ability to tailor a campaign with tech. For example, an influencer may post a post for a brand and then have direct links to that product from the post or blog, taking you to purchase that product with a click of a button or a swipe right, or even using the latest VR to see that product in action.
Micro or Nano or Both
As the market for influencers and bloggers continues to grow, it’s essential to remember that it is more difficult to gain organic traffic without advertising. In addition, if you’re planning to invest in the influencer market, you should have a plan to incorporate these bloggers into your marketing strategy. Those who are willing to make this investment will have the upper hand in the marketing arena. The growth of lifestyle bloggers and influencers has also spurred the creation of new business opportunities. A well-established lifestyle influencer can connect brands with new customers. A small, niche blog may be an excellent place to start. One example is Amanda Frederickson, a food blogger. While her following is not huge, she has attracted a loyal following of more than 100,000 people.
One thing is sure, though, as bloggers and influencers continue to grow in their field, technology will be keeping one step ahead to make sure every opportunity is taken advantage of, to keep consumers happy and sales up!